SEO: Why you should do it
By now, many marketers and entrepreneur know that SEO is a vital element for driving site traffic. If your site and content aren't appropriately enhanced, both for desktop and mobile users, you'll have an extremely challenging time drawing in traffic from organic search your site.
However, there are lots of advantages of SEO aside from increased traffic. Here are just a few of those benefits:
1. Proper SEO not just suggests much better rankings, it implies a better user experience
The search engines want to see a mobile-friendly design, good user signals (high time on site, low bounce rates, and so on) and excellent combination of appropriate photos and videos. These components are all crucial for offering a fantastic experience for your visitors as well; in other words, by optimizing your website for SEO, you're automatically also enhancing your user experience.
2. Organic search might account for as much of 64% of all website traffic
A research study by Conductor of over 310 million website visits to 30 various websites revealed that organic search accounted for 64% of all referral traffic. While other research seems to indicate that social media has now overtaken search a little in terms of referrals, there's no question that search remains a vital source of traffic for most businesses.
3. SEO leads tend to have higher close rates than outgoing leads
According to this post at Search Engine Journal, SEO leads result in an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the original source of this statistic, it wouldn't shock me if this were true; it makes sense that searchers who are looking for particular product and services are more likely to make a purchase from businesses who they seek out through search, instead of those who attempt to attract them using outbound marketing strategies (i.e. cold leads).
4. Inbound marketing techniques (including SEO) result in more leads than outbound, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report inbound practices as being their main source of leads. This very same report discovered that amongst marketing experts, SEO had become the # 1 source of leads over the previous 6 month period. One question to ask yourself is: if you're not producing leads through search, who is catching these important leads?
5. Ranking in local search directly leads to increased check outs and sales
If you run a local company, optimizing your site for regional search is absolutely crucial. A growing number of customers are utilizing regional search queries to recognize local businesses and to discover areas, hours and instructions.
According to Google, 50% of consumers who performed a regional search on a mobile phone went to a shop on that same day. These searches likewise led to higher sales: 18% of regional mobile searches led to a sale within one day.
6. Marketers rank SEO as one of their most reliable digital marketing strategies
To see how effective something is, in some cases it's best to go straight to the source. According to the 2015 State of Marketing report, of the online marketers who are utilizing SEO and SEM as part of their marketing strategy, 66% find it "extremely effective or effective". Only 7% mentioned that their SEO efforts were "not really effective or not at all efficient". These look like reasonable odds to me!
7. SEO leads to increased credibility for your brand
Ranking extremely in the search results page signals to searchers that you're a key player in your market. Conversely, ranking on the 2nd or 3rd page may result in unwanted presumptions: that you're a brand-new organisation, that you're not too understood or that you do not have the budget (and thus sales) to pay for to click here increase your rankings.
8. SEO can be a less hands-on strategy than other inbound techniques
Social media and email marketing are both extremely reliable channels for producing leads, but both need some degree of consistent effort. To stay top of mind for your consumers and potential customers, you have to be continually pushing out brand-new material to your list and social media followers. When a page is SEO-optimized, you can frequently sit back, relax, and let it climb up the rankings on its own merit. This, of course, mainly depends on certain aspects such as the competitiveness of the keyword( s) you're targeting, and the quality of the content on the page, to name a few. However in general, once you lay the foundation of correct SEO-optimization for any provided page, most of the effort is already done.
9. Being on the 2nd or 3rd page of the search engine result ways virtually no search presence
Some business owners pass up any formal SEO efforts due to the fact that they believe that remaining in the search results page (throughout the results) is "sufficient". However, research study by Moz shows that 71.33% of clicks occur on page one of the search results page. Correctly enhancing your site and material are crucial to accomplishing leading rankings; and therefore any degree of search exposure.
10. The vast majority of customers research products online prior to going to a store
Research from GE Capital Retail Bank reveals that 81% of shoppers research and compare items online before making a local purchase. Other research study puts this number as high as 94% for B2B buyers. Accomplishing very first page rankings for your business and products is important if you want consumers who are actively locating your items to be able to find you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
For more information contact:
razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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